What does a five-star licence cost a dog daycare?
Five stars is the top licence rating a dog daycare in England can hold. Getting it means a tighter staff ratio, and that costs money every day you open. Put in your own numbers to see how much, and what the longer licence gives back.
Your daycare
Your team
National Living Wage is £12.71 from April 2026.
Your licence
Find yours in the fee table: generasoftware.com/research/dog-daycare-licence-fees
What five stars costs you
£31,572
a year in extra wages to go from one member of staff per ten dogs to one per eight: 1 more on the floor.
Or keep the same staff
3 staff can take 24 dogs at one to eight, so you would turn away 6 a day: £46,080 a year in turnover.
What five stars gives back
£900
licence fees saved over three years, where the fee is the same for any length
1 not 3
unannounced inspections in three years
The licence saving is £900 against £94,715 of extra wages over the same three years. Five stars pays when you already run close to the higher standards, or when it lets you charge more.
The rules behind the sum
| Required standard | Higher standard | |
|---|---|---|
| Dogs per member of staff | 10 or fewer | 8 or fewer |
| Star rating available | 1 to 3 stars | 4 or 5 stars |
| Licence length | 1 or 2 years | 2 or 3 years |
| Unannounced visits | At least 1 a licence | At least 1 a licence |
With the defaults, 30 dogs a day needs three staff at one to ten and four at one to eight. The fourth person costs £31,572 a year in wages and employer costs at the 2026 National Living Wage. Keep three staff instead and you can take 24 dogs, not 30: six dogs a day at £32, or £46,080 a year in turnover given up.
That is the trap. The daycare doing it properly either pays more or earns less, then has to charge more than the one that does not, and customers comparing on price cannot see the difference. Check how your council rates daycares near you in the star ratings by council and what your licence costs in the fee table.
Questions owners ask
QWhat staff ratio does a five-star dog daycare need?
QHow long does a five-star dog daycare licence last?
QCan a new dog daycare get five stars?
Sources
Duncan
Founder of Genera and owner of Duncan's Dog Co
Duncan has run Duncan's Dog Co, a licensed dog daycare in Surrey, since 2011. Genera is the software he built to run it, shaped by what actually works day to day, not theory.
More free reference pages
Where Genera comes in
Genera is the booking and invoicing software Duncan built to run his own five-star daycare. It holds you to the daily numbers on your licence and keeps every dog's vaccination dates where an inspector can see them.