Simple pricing

One subscription. Everything your daycare runs on.

Bookings, routes, invoicing and owner communication — priced by the size of your setting, not by how much you use it.

30-day free trial  ·  no card needed to start

Starter

You, one other pair of hands, and a diary that finally lives somewhere.

£50/month
  • Logins for you plus 1 member of staff
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
Start free trial

Grow

A small team on a rota, and someone asking how the month actually went.

£75/month
  • Logins for you plus 4 members of staff
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
Start free trial
Recommended

Thrive

Vans on the road and more owners than you can text back.

£99/month
  • Unlimited staff logins
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
Start free trial
  • Protected by the Direct Debit Guarantee
  • Change or cancel any time
  • No setup fee, no contract

What you keep

This is the whole bill.

One line. Genera charges for the software and nothing else — no commission on what you invoice, no fee per booking, nothing extra when an owner pays through the app, no charge per pet or per owner. A record month costs you exactly what a quiet one does.

Sample month, Thrive shown. Your payment provider bills their processing fee separately, as with any system — Genera takes no share of it.

Genera · Thrive

September

Paid by Direct Debit
Thrive plan£99.00

Not on your bill

  • Commission on £18,400 invoiced to owners£0.00
  • 312 bookings£0.00
  • 140 payments owners made in the app£0.00
  • 86 pets, 71 owners£0.00
Total£99.00

What you get

10 tools, one login.

5 of them are in every plan, whatever you pay. The rest arrive as your setting grows — and until they do, the page shows you what it does rather than a closed door.

In every plan

Bookings & scheduling

Monthly and daily views, an approval workflow, recurring bookings and per-service capacity limits. Owners request from their own portal.

Invoicing & payments

Charges raised from the bookings you already took, invoices sent, and payment collected by card or Direct Debit.

Owners & pets

Pet profiles with photos, vet and vaccination details, and the owner records tied to them. One place, not a filing cabinet.

Team & rota

Daily and weekly rota, time off, staff profiles. Never gated — a one-person daycare still has to roster itself. Your plan sets how many people hold a login.

Branded customer app

Owners add your portal to their home screen and it opens under your name and your logo — where they request bookings, keep their pet's details current and settle invoices. Nothing to find in an app store, and nothing to build.

Unlocked by your plan

Reports

Grow

Assessments, temperament tests and trial days, recorded on a phone in the yard and turned into a branded report card the owner actually reads.

Daycare finance

Grow

The money side in one place: what you've invoiced and what's still owed, what the diary is worth for the next six months, and what your team costs to run.

Routing & driver portal

Thrive

Collection and drop-off runs planned once, driven from a phone, and tracked stop by stop — so you always know which dog is on which van and who last had them.

Messages

Thrive

One place for every conversation with an owner, instead of three WhatsApp accounts, a personal phone and a Facebook page nobody checks.

Marketing tools

In development

Tools for filling quiet days and bringing lapsed owners back. Not built yet: it's included in Thrive and appears in your account as it ships.

Which tier

Priced by the shape of your setting.

Starter · £50 a month

You and one other pair of hands.

A single site where you know every dog by name, the diary lives in your head and the invoicing eats your Sunday. Starter replaces the diary and the spreadsheet, and stops there.

  • Bookings, owners, pets and the rota, with owner self-service
  • Invoices raised from real bookings and paid online
  • Logins for you plus 1 member of staff
Try Starter free
Bookings · TuesdaySample data

In today

18

Awaiting approval

3

Unbilled

£640

BRBrambleDaycare · 08:00–17:00Accepted
NANalaDaycare · half dayPending
OTOtisSleepover · 2 nightsAccepted

Grow · £75 a month

A small team on a rota, and someone asking how the month went.

Once other people are handling dogs, the questions change: who assessed this dog, what did we invoice, what is still owed, what does payroll cost against it. Grow answers those without a spreadsheet.

  • Assessments and report cards, filled in on a phone and emailed to the owner
  • Finance dashboard, six-month revenue forecast and salaries
  • Logins for you plus 4 members of staff
Try Grow free
Finance · DashboardMay 2026Sample data

Invoiced

£9,210

Paid

£7,940

Outstanding

£1,270

Revenue by service

Daycare£5,120
Sleepover£3,180
Dog walk£1,430
Grooming£620

Thrive · £99 a month

Vans on the road and more owners than you can text back.

Collections, drivers and a hundred conversations a week are where the day actually goes. Thrive puts the runs, the driver portal and every owner message inside the same system as the bookings.

  • Route planning with optimised stops, plus a portal each driver signs into
  • Owner messaging and broadcasts, in the app and by push
  • Unlimited staff logins, and marketing tools as they ship
Try Thrive free
Routes · Morning collectionDog Bus 1 · DaveSample data
Live · 2 of 8 collected · ETA 08:45
Stops
1BrambleMill Lane07:40
2NalaFox Hollow07:55
3OtisChurch Rd08:10
4PepperBarn Close08:25
4 more stops

Moving in

Set up in an afternoon, not a quarter.

You start on a 30-day trial with no card. Nothing is charged until you decide to stay, and the trial is a real trial — the tier you pick is the tier you're testing.

Talk to us first
  1. 1Bring your owners acrossFill in the owner import template and upload it. Pets, contacts and vet details land with them.
  2. 2Set your services and pricesDaycare, sleepovers, walks, grooming — with weekly-count tiers and puppy rates if you use them.
  3. 3Open your portal to ownersThey get your own branded portal on its own address, and start requesting bookings themselves.
  4. 4Let the invoicing run itselfCharges come off the bookings you took, invoices go out, and Direct Debit collects. Xero if you keep books there.

Before you sign up

Questions people ask us first.

Do I need a card to start the trial?

No. Every plan starts with a 30-day free trial and no card. You set up the Direct Debit when you decide to stay.

What happens if I move down a tier?

Nothing is taken away from the people already working for you. If you're over the seat count for your new tier, everyone keeps their login — only the next new one is blocked. Billing should never take a working login away mid-shift.

What does a feature I'm not paying for look like?

A preview, not a locked door. The page explains what the feature is, how it's used, and shows a mock of the real screen filled with sample data — so you can see whether it's worth the upgrade before you make it.

How many people can hold a login?

You plus 1 on Starter, you plus 4 on Grow, unlimited on Thrive. Drivers and service providers hold a login, so they count. The rota, time off and staff profiles themselves are in every tier.

Marketing tools are listed as in development. Am I paying for nothing?

It isn't built yet, and we'd rather say so on the pricing page than in the small print. It's included in Thrive and will appear in your account as it ships. Everything else in Thrive is live today.

Do you take a percentage of what my customers pay me?

No. The plan is the only thing we bill you for — there is no commission on your invoices, no cut of a card payment, and no per-booking fee. You'll still pay your own payment provider their processing fee, exactly as you would without us, and we take no share of that either.

How is the subscription collected?

Monthly by Direct Debit, protected by the Direct Debit Guarantee. No setup fee, no contract, change or cancel any time. Separate from the payments your own customers make to you.

Ready when you are

Give your Sundays back.

Set up in an afternoon. Bring your pets, owners and bookings across, and let the invoicing run itself.

Start your 30-day trialBack to the plans

No credit card  ·  No setup fee  ·  Cancel any time