Built by a daycare, for daycares

Software that actually
gets your daycare.

Built by the people behind Duncan's Dog Co — 15 years in the industry, finally turning that experience into software that makes your business run the way it should.

Start Your 3-Month Free Trial
Today
12

Bookings, handled.

A calendar that fills itself.

Paid
£840

In the bank.

No chasing. Ever.

Routed
3

Pickups sorted.

Drag-and-drop routes.

Businesses already on board

Paws & PlayBark & StrideWag WalkersTail End DaycareThe Dog LodgeMuddy Paws CoHappy Hounds HQFetch & GoPawsitive VibesWalkies ClubSnout & AboutGood Boy DaycarePaws & PlayBark & StrideWag WalkersTail End DaycareThe Dog LodgeMuddy Paws CoHappy Hounds HQFetch & GoPawsitive VibesWalkies ClubSnout & AboutGood Boy Daycare
★★★★★Trusted by pet businesses across the UK

Sound familiar?

Running a daycare is
harder than it looks.

You got into this for the dogs — not the admin. We'll handle the rest.

01

Bookings from every direction

Texts, emails, DMs, calls — all landing in different places. You spend more time managing messages than caring for dogs.

02

Sunday evenings lost to invoicing

Manually building invoices for every client, every week. Chasing payments. Wondering who's paid and who hasn't.

03

Pickup logistics that break your brain

Juggling driver routes, pickup windows and last-minute changes with no real system. Just a spreadsheet and a prayer.

…sound about right?

See it in action

A dashboard built for busy people.

Your 9am Monday, sorted ☕

app.generasoftware.com
Genera software dashboard overview

What Genera does

Everything you need.
Nothing you don't.

Every pet. Every detail. One place.

Full client and pet profiles — feeding notes, vet contacts, vaccination records — accessible in seconds by anyone on your team.

Bookings that run themselves

24/7 online booking portal for your clients. No more inbound messages — just a clean calendar that fills itself.

Get paid without chasing anyone

Auto-charge on collection, bulk invoicing, direct debit and card payments. Your money arrives on time, every time.

Routes planned in minutes, not hours

Drag-and-drop transport scheduling with optimised routes for your drivers. No more scrambling on collection day.

Your team, sorted

Staff schedules, shift planning and payroll prep — all in one system. Know who's in, who's driving, and what everyone's owed.

Support that actually understands

UK-based support from people who've run a daycare. GDPR & DEFRA compliant, cloud-based and always up to date.

Limited offer

The Founding One Hundred.

We're selecting 100 pet businesses to join Genera before we open to the public. You'll get three months completely free, priority onboarding and a direct line to our team.

  • ✓ 3 months free — no credit card required
  • ✓ One-on-one onboarding call with the Genera team
  • ✓ Priority access to new features as they launch
  • ✓ Your feedback shapes the product roadmap
  • ✓ Locked-in founding member pricing, forever

Spots remaining

73

out of 100 founding members

27 spots claimed so far

Applications close once we reach 100. Be part of shaping the product from the start.

Claim Your Spot Now
Duncan and Jess, founders of Genera Software

Duncan & Jess, South West London

Why we built this

From a dog walking round in South West London to software used across the UK.

Duncan and Jess started with a dog walking round in 2011. Fifteen years later they're running a licensed daycare — and they still couldn't find software that actually understood how a pet business works.

So they built Genera themselves. Every feature exists because they needed it. Every decision is made by people who've been on the end of a very muddy lead.

Read the full story →

Ready when you are.

Start your 3-month free trial today. No credit card required. No commitment. Just the tools you need to run your business properly.

Start Your Free Trial

No credit card  ·  No commitment  ·  Cancel anytime