Built by a daycare, for dog daycarewalkerssittersgroomerstrainersdaycare

Software that actually
gets your pet business.

Built by the people behind Duncan's Dog Co, who turned 15 years in the industry into software that makes your business run the way it should.

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Today
12

Bookings, handled.

A calendar that fills itself.

Paid
£840

In the bank.

No chasing. Ever.

Portal
71

Owners on board.

Your logo on their phone.

Businesses already on board

Duncan's Dog CoDuncan's Dog CoThe Big BowowskiThe Big BowowskiWoof Whistle WalkWoof Whistle WalkTiny Tails North WestTiny Tails North WestPickles Doggy DaycarePickles Doggy DaycareThe Pet Collective WalkiesThe Pet Collective WalkiesPaws in a PicklePaws in a PicklePaw Prints BasallPaw Prints BasallSnout & AboutSnout & AboutThe Pawsome Poochie ClubThe Pawsome Poochie ClubCotswold Canine ClubCotswold Canine ClubPrecious Laws LeicesterPrecious Laws LeicesterDuncan's Dog CoDuncan's Dog CoThe Big BowowskiThe Big BowowskiWoof Whistle WalkWoof Whistle WalkTiny Tails North WestTiny Tails North WestPickles Doggy DaycarePickles Doggy DaycareThe Pet Collective WalkiesThe Pet Collective WalkiesPaws in a PicklePaws in a PicklePaw Prints BasallPaw Prints BasallSnout & AboutSnout & AboutThe Pawsome Poochie ClubThe Pawsome Poochie ClubCotswold Canine ClubCotswold Canine ClubPrecious Laws LeicesterPrecious Laws Leicester
★★★★★Trusted by pet businesses across the UK

Sound familiar?

Running a daycare is harder than it looks.

You got into this for the dogs, not the admin. We'll handle the rest.

01

Bookings from every direction

Texts, emails, DMs and calls all land in different places. You spend more time managing messages than caring for dogs.

02

Sunday evenings lost to invoicing

Manually building invoices for every client, every week. Chasing payments. Wondering who's paid and who hasn't.

03

Three apps and a paper folder

Bookings are in one app, payments in another, notes on WhatsApp and vaccination records in a folder. Finding one dog's details means checking all of them.

…sound about right?

What Genera does

Bookings, invoicing, records, your own branded app and the rota are in every plan. The rest arrives as your setting grows. See what each plan unlocks.

In every plan

Your own app, under your own name

Owners add your portal to their home screen and it opens with your logo, your name and your colour. They request bookings, check their calendar and settle invoices from it. There's nothing to find in an app store, and nothing for you to build.

  • Your logo, name and brand colour, set once
  • Booking requests, recurring days and invoices in their pocket
  • Opens from the home screen like any other app
Try another daycare
Included in Thrive

Every conversation in one place

Owners message you from their app, drivers join the thread on the days they drive, and your whole team works from one inbox. It replaces three WhatsApp accounts, a personal phone and a Facebook page nobody checks.

  • Every reply signed by whoever sent it, with typing and read receipts
  • Drivers join the owner's thread on the days they drive
  • Broadcasts to every owner at once, in the app and by push
The Genera staff inbox. Amanda asks if Milo can stay late, Jess from the daycare replies, Sam the driver joins the same thread to confirm the drop-off, and Amanda sees the final reply.

…and everything else that keeps the day running

Bookings that run themselves

24/7 online booking portal for your clients, with approvals, recurring bookings and per-service capacity limits. Instead of messages coming in all day, you get a clean calendar that fills itself.

Get paid without chasing anyone

Charges come off the bookings you actually took. You get bulk invoicing, card payments and Direct Debit, plus Xero if that's where you keep your books.

Every pet. Every detail. One place.

Every client and pet has a full profile, with feeding notes, vet contacts and vaccination records that anyone on your team can find in seconds.

Assessments they'll actually read

Trial days and temperament tests recorded on your phone as you go, then turned into a branded report card the owner opens on theirs.

Routes planned in minutes, not hours

Drag-and-drop collections and drop-offs, with the stops put in the best order and an app for your drivers. You can follow each driver live and see which dogs they've collected.

Know exactly where the money is

One screen shows what you've invoiced, what's still owed, what the diary is worth for the next six months and what your team costs to run.

Your team, sorted

Rota, shift planning, time off and payroll prep come with every plan, whatever you pay. You can see who's in, who's off and what everyone's owed.

Marketing tools, on the way

Tools to fill quiet days and bring lapsed owners back are still in development. They're included in Thrive and will appear in your account when they're ready.

Compliance built in

GDPR and DEFRA-ready records, vaccination expiry alerts and a full audit trail. Cloud-based, backed up, and always on the current version.

Support that actually understands

UK-based support from people who've run a daycare. You get a human who knows what a wet Tuesday in November looks like.

In their own words

Don't just take our word for it.

From the owners who take the bookings, send the invoices and look after the dogs every day.

“This is stopping us sitting tearing our hair out for hours on end… at 3:00 in the morning doing invoices… The less time that I spend crying behind my laptop and the more time I spend in the field…”

Ceara

The Big Bowowski

“If I could give 100 stars I would. Genera is an absolute game changer. We were lucky enough to be part of the founding 100 businesses - from the get go we knew it was something special. It’s changed the way we operate as a business - all for the better. Changes can be scary to start with, but this platform has definitely been worth it. It has saved us hours and hours (AND HOURS!) of time wasted on admin jobs such as invoicing, finding vital customer information, messaging customers, broadcasting a message to all customers or certain groups in one go, reminding customers when their vaccinations are due (licence requirements), logging staff holiday, logging dogs holiday, a shared diary across all team members that’s accessible at all times,”

A

Amber

Owner, Precious Paws Leicester

What you keep

This is the whole bill.

One line. Genera charges for the software and nothing else. There's no commission on what you invoice, no fee per booking, nothing extra when an owner pays through the app and no charge per pet or per owner. A record month costs you exactly what a quiet one does.

Sample month, Thrive shown. Your payment provider bills their processing fee separately, as with any system, and Genera takes no share of it.

Genera · Thrive

October

Paid by Direct Debit
Thrive plan£99.00

Not on your bill

  • Commission on £18,400 invoiced to owners£0.00
  • 312 bookings£0.00
  • 140 payments owners made in the app£0.00
  • 86 pets, 71 owners£0.00
Total£99.00
Duncan and Jess, founders of Genera Software

Duncan & Jess, South West London

Why we built this

From walking dogs in South West London to software used across the UK.

Duncan and Jess started walking dogs in 2011, and fifteen years later they run a licensed daycare. Along the way they built their own system for Duncan's Dog Co, and it grew with them. Now it's Genera, and it's yours.

Every feature exists because they needed it. Every decision is made by people who've been on the end of a very muddy lead.

Read the full story →

Ready when you are.

Start your 30-day free trial today. No card required, no setup fee, no contract. Just one simple path to see if Genera is right for you.

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