The story of Genera begins with Duncan’s Dog Co (DDC), which Duncan and Jess founded in 2011 with a simple dog-walking service in South West London. Over time, DDC evolved into a renowned daycare, offering a safe and enriching environment with unique woodland facilities and a 5-star rating in the Surrey region. These accomplishments were only possible with a dedicated team and strong customer relationships that grew with DDC’s success.

 

​One particular long-time customer noticed a flaw in our logistic processes. Relying on Excel for schedules and individual invoices, we faced growing challenges as the business expanded and client requests became more complex. Our goal was always to deliver a seamless daycare experience, but managing these complexities by hand made that increasingly difficult as we grew.

 

This all came to a head one day when a last-minute booking request slipped through the cracks. A loyal customer called to ask about a missed pickup, and after Duncan’s apology, jokingly suggested, “If only someone would build you a booking system.” Surprisingly, the customer then offered to do just that.​Unbeknownst to us, he had the technical skills to make it happen. He set to work, and soon, we had our first booking system prototype.

 

Over the years, we refined and expanded the system through multiple phases, gradually transforming it into the powerful tool we now rely on daily. Then came a light-bulb moment: we realised this system had the potential to benefit the entire pet care industry.​With that, Genera was born—a state-of-the-art, user-friendly software designed to help pet care businesses simplify and manage daily operations.

 

Built on our experiences and challenges in the pet care sector, Genera empowers businesses to thrive with a seamless, reliable solution that brings the pet care world into the 21st century.