Yes. Genera is completely free. We built it to support small pet businesses and make daily operations easier. Genera was created by Duncan’s Dog Co for internal use. After 10 years of development, we made it available for everyone. The more people who use it, the better we can improve it for the industry.

Bookings, payments, customer and dog profiles, staff scheduling, and record management — all in one place.

Click the sign-up link here. Sign up will take less than a minute. You only need your name, business name, and email address to get started. You can add your dogs, clients, and team later once you’re set up.

You’ll be taken straight to your Genera dashboard. From there, you can:

• Add dogs, owners, and bookings

• Add your services and set your prices

• Invite customers to sign up to the system via your unique URL made at registration

Watch our quick demo for our step by step guide to set up your business

No problem. You can mass import your existing client and dog data via our excel spreadsheet. Just fill in the details and email it across to info@generasoftware.com and we will upload it for you

Yes. You can invite staff with a single click. Each person gets their own secure login, and you can control who sees what.

Yes. Our support team is real people who use Genera every day at Duncan’s Dog Co.

You can email info@generasoftware.com and we’ll get you sorted quickly.