The future of pet care isn't built behind closed doors.
The Genera Business Network brings pet care professionals together to learn, share, grow, and build stronger businesses. Side by side. The Founding 100 are the first through the door.
No credit card · No commitment · Founding 100 applications are closed
Founding members
out of 100 founding spots
The round is now closed
New businesses now join on one of the standard plans.
Why this matters
For too long, the pet care industry has operated in isolation.
Business owners have faced challenges alone, missed opportunities to learn from others who already solved the same problems, and guarded ideas that could have helped the whole industry move faster.
“The industry has been behind closed doors for too long. We're changing that.”
Who it's for
If you work in pet care, this is your community.
Every discipline. Every size. One network.
What you get
Tools, knowledge, people.
Everything shaped by real experience. Nothing generic.
Learn
- →Real-world guides and playbooks from people who've done it
- →Licensing navigation — what to expect, when, and from who
- →Business setup templates built from lived experience
- →Regular expert sessions and community Q&As
Share
- →A private community of verified pet care professionals
- →Peer-to-peer knowledge — ask, answer, grow
- →Share what's working in your business right now
- →No gatekeeping. No competition. Just progress.
Grow
- →State of the art software built specifically for pet care
- →A team that's been in your shoes — and your paws
- →Tools to raise your star rating and your standards
- →A community that wants to see you succeed
Limited offer
The Founding One Hundred.
We selected 100 pet businesses to join Genera before we opened to the public. They kept their founding member rate, priority onboarding and a direct line to our team — plus founding member access to the Genera Business Network when it launches. The round has now closed, and everyone else joins on a standard plan with a free trial.
1 month completely free, then £50 a month. No credit card required
One-on-one onboarding call with the Genera team
Priority access to every new feature as it launches
Your feedback directly shapes our product roadmap
Locked-in founding member pricing, forever
Lifetime founding member status in the Genera Network
Founding members
The first 100 are in.
The Founding 100 keep their rate and their voice in shaping what Genera becomes. The round is closed — but the Network, the software and the support are open to everyone. Pick a plan and start a free trial.
Founding members
out of 100 founding spots
The round is now closed
No credit card · No commitment · Cancel any time.